He’s actually built businesses, made millions — so when he tells you something, it’s not theory. He’s done it.
— Client testimonial
John Lawson is not a talking head. He’s a builder. eBay Platinum PowerSeller. 3x Amazon bestselling author. IBM Futurist. $32M+ in career e-commerce sales across all seven continents. He built a business and exited in 2024 after 20+ years in product sourcing, global supply chains, and digital commerce.
ColderICE Media reaches working entrepreneurs who want results. When John recommends a tool or platform, it’s because he’s used it, tested it, and can speak to it from his own P&L — not from a script.
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E-Commerce Operators
Amazon sellers, Shopify owners, and product-based business owners actively sourcing and scaling.
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AI-Forward Entrepreneurs
Business owners integrating AI into operations, marketing, and revenue generation right now.
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Coaches & Consultants
Service providers looking to scale revenue, systemize, and leverage technology to grow.
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Small Business Owners
Revenue-focused operators in the $100K-$1M range looking for practical tools that work.
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“John tells you what you need to hear, not what you want to hear. First call, he looked at my P&L and immediately spotted three things I was doing wrong. No fluff, no 10-week discovery process. |
“He diagnosed my business in 30 minutes. Other consultants would have taken weeks and charged me for research. He just said: here’s what’s broken, here’s how to fix it. |
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“Street-smart. He’s actually built businesses, made millions, so when he tells you something, it’s not theory. He’s done it. |
“Cuts through complexity. I thought my business was complicated. He showed me it was simple — I just couldn’t see it. Two levers. That’s all I needed to focus on. |
| Platform | Handle / Channel | Followers |
|---|---|---|
| YouTube | @colderice | 2,489 |
| /in/colderice | 10,984 | |
| @colderice | 21,300 | |
| X (Twitter) | @colderice | 21,200 |
| ColderICE Media | 28,000 | |
| Total Combined | 84,000+ |
LinkedIn and Facebook audiences skew B2B — strongest for tools targeting business owners, e-commerce operators, and AI adopters.
All content is produced in John’s authentic “watch me do this” format. No scripts. No teleprompter reads. That is what his audience responds to — and why it converts.
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Single Video
One dedicated video showing real-world use of your product. Full cross-platform distribution included. $2,200
Net 30 from delivery
✓1 long-form video (3-7 min)
✓Published to YouTube + all 5 platforms
✓1 round of revisions included
✓Usage rights for brand’s own marketing
✓5-7 day delivery from access/assets
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Most Popular
Video + Short-Form Bundle
One long-form video plus short-form cuts optimized for Reels, Shorts, and Stories. $3,500
Net 30 from delivery
✓1 long-form video (3-7 min)
✓3-5 short-form cuts (30-60 sec each)
✓Full cross-platform distribution
✓1 round of revisions per asset
✓Usage rights for brand’s own marketing
✓7-10 day delivery from access/assets
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Full Campaign Package
Maximum exposure. Video series plus short-form content for complete brand presence. $5,000
Net 30 from delivery
✓3 long-form videos (3-7 min each)
✓6-9 short-form cuts
✓Full cross-platform distribution
✓1 round of revisions per asset
✓Usage rights for brand’s own marketing
✓Newsletter mention included
✓14-21 day delivery from access/assets
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Newsletter Mention
$500
Dedicated mention in ColderICE Weekly to an engaged list of business owners and operators.
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Social Post Set
$750
3 dedicated posts across LinkedIn, Facebook, and Instagram. Original copy, not repurposed clips.
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Live Stream Feature
$1,000
Featured in a Power Move Saturday live stream. Real-time audience engagement with your product.
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Short-Form Add-On
$300/clip
Additional 30-60 sec clips added to any package, distributed across Reels, Shorts, and Stories.
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John maintains editorial control over all content. Partnerships work because they’re authentic. The audience trusts the content because it never feels like an ad.
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01
Confirm Fit
Align on product, goal, deliverables, and timeline before any agreement.
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Agreement
Scope and terms confirmed in writing. Deposit invoiced for packages $3,500+.
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Access + Brief
Sponsor provides product access and key assets within 48 hours.
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Production
John goes deep on the product. No scripts. No corporate reads.
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Preview
Sponsor sees final content before publication. One factual correction round included.
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Publish + Pay
Content goes live across all agreed platforms. Invoice issued. Net 30.
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Reach out directly. Response within 24 hours. Let’s confirm the fit and get your campaign in the queue.
Email John Directly
Book a Call →