Social media is a powerful tool for businesses and individuals alike to share content with their followers. Creating finger-licking good social content can be tricky, so here are some TIPS that will help you create posts that your followers will love!
How can you start creating content?
First, make content that really resonates with your intended audience
Asking your audience what they think about something upcoming allows you to go beyond the typical press release and give something new to your followers. A great way to keep people coming back for more is by inviting them to participate in a conversation or share their opinions on what you’re posting about. Encourage followers and friends of the company alike to tag themselves, like, comment and share posts that they enjoy so as not only will they feel connected but also have something interesting to say at all times too!
Name your content piece, video, blog post or other content format like the actual questions that people pose
As this is what they are going to search on Google and YouTube and can find your content with ease.
Make it Personal
Don’t just share content. Share your story, and we’ll be more likely to read what you have to say! When was the last time that you shared a personal experience on social media? If not recently, try sharing something from your life with us next time around. You won’t regret it.
Make it Visual
Posting content that is immediately visually appealing or has an interactive element will capture the attention of your followers. Make sure to include a captivating photo and make use of emojis, gifs, memes and videos in order to keep them engaged with your posts.
Make it Simple
Break down complex issues into simple ideas that are easy to digest. It’s good practice not only for social media, but also in general when you’re writing a blog post or article.
Post content on a regular basis and your followers will become accustomed to checking back with you daily, weekly, monthly… whatever frequency you decide is best for your audience. The more often they check back in with what you have to say the better opportunity there is of them engaging with your posts each time around. You’ll be able to keep their attention longer too.
Keep It Simple
Social media can be overwhelming at times. As much as you want to share all the latest news with us, sometimes less is more! The best social content doesn’t have too many details. Give just enough information for people reading about it so they’ll know what it’s about without having to click on links or dive into lengthy text.
We are looking for human connections online these days thanks to sites like Facebook where we can connect with each other. So don’t be afraid to show your personality through social media.
Choose The Right Format
It’s important when writing content for social media that it should match up well with the platform where it’s being posted. For example if we write a blog post that talks about how this year “is shaping out” then maybe we want to create a video to go with it.
Engage With Your Audience
It’s important for yourself as well as your audience to know how they are doing on any given day whether it be through comments left below an Instagram post or feedback about what is going on at work via Facebook messenger. Different people react differently to different mediums so choose wisely before deciding which one will best suit their needs.
Give Them Something To Talk About
It’s not just about you so make sure that your social content is engaging enough that they will want to share with their friends and followers. There are plenty of ways to do this, from posting photos or videos of what you’re up to on the weekends to asking them for feedback on a new product launch.
Stay True To Your Brand
Whether it is through hashtags, page cover images, profile pictures, captions under posts or other such things remember consistency in these areas helps people easily identify who you are as an organization if they’ve never seen you before.
Be Creative And Engaging
Once people know who you are as an organization gives them something worth talking about by coming up with ideas like photo or video contests or other ways to engage your followers.
Keep It Light
Sometimes it’s good to just take a break from the heavy, serious stuff and do something fun that will make people feel like they’re more than just customers.
Let’s be honest
Everyone loves finger good contents. A great way to keep people coming back for more is by inviting them to participate in a conversation or share their opinions on what you’re posting about.
Hungry for more?
What tips can you offer for creating a Finger-Licking Good Social Content? Please share your thoughts in the comments below.