If you plan to become an edupreneur, the initial step that you should consider is developing an online course. And the best way to stand out among many competitors is to create highly effective sales funnels. In increasing sales, it is essential to capture the attention of people who might be interested in your online courses, which you may do by specifically creating funnels for course creators.
In this article, you’ll know what these sales funnels are, along with a list of steps you can take to create a sales funnel that will drive students to enroll in your online course. If you want a general overview that can guide you in executing an online course sales funnel, read on.
What is a Sales Funnel?
To put it simply, a sales funnel is a specific process for attracting interested parties—in particular, students—to enroll in your course. Typically, almost every sales funnel template incorporates marketing strategies that will help your business drive sales.
What are the 9 Steps to Creating a Sales Funnel?
Since your goal is to make students enroll in your online course, you need to go through several specific steps in creating your sales funnel. Here are eight summarized sales funnel stages that you should keep in mind:
1. Clarify your Target Audience and Locate them
Are you targeting college students? Fresh graduates? Do you have a specific demographic in mind? You must do intensive market research on the people who may be interested in enrolling in your course. Without this specific data, you will not be able to create a sales funnel that addresses their needs and pain points.
2. Create Lead Magnets
The most important thing you’re selling is undoubtedly the course itself. However, you also need to create content through which you can generate leads. You can summarize or repurpose parts of your course into blog posts, infographics, videos, or even short e-books to grab your prospective students’ attention and interest.
3. Develop a Website and Post Blogs
Creating a website and consistently posting engaging blog articles will attract a large audience. Employ search engine optimization (SEO) strategies so you can bring in valuable organic traffic. If you want to gain more readers, you can start with one post a week, but schedule and write five posts ahead so you won’t be overwhelmed with deadlines.
4. Establish Social Media Profiles
Keep your target audience in mind as you create and nurture your professional social media accounts. The content you post on LinkedIn should not be identical to what you post on Instagram and Facebook.
5. Create a YouTube Channel
In addition to social media, you can build up a following on YouTube, too. Gaining subscribers takes time, but with a bit of effort and focus, it can be another effective lead magnet for your online course. Don’t pressure yourself with the numbers—start with simple videos that will provide valuable information, and the subscribers will follow.
6. Master Facebook and Google ads
If you know how to use these ads, you can easily promote your course to your target audiences. Facebook and Google will allow you to reach specific demographics, so consider studying these platforms to gain an advantage.
7. Develop an Email System
Email marketing is one of the most successful avenues for online course creators. Use your lead magnets to collect emails and develop an email-based sales funnel to generate continuous sales.
8. Automate your Processes
Once you have your social media and email marketing processes in place, the final step would be to automate as much as you can. This maximizes your resources and frees up time for you to create more valuable content and develop more courses!
9. Tracking Conversions
With your sales funnel set up, it’s time to track the success. There are plenty of ways to do this; for example with Google analytics. You can measure how many people signed up from a certain page or what percentage have completed an action in order to move on through the sequence.
Most marketers want their conversion rates as high as possible so that they know exactly when something isn’t working and needs attention. “Lowering your conversion rate is better than increasing expenses,” says Paul H. Williams at HubSpot . This way you’ll spend less money and not risk spending too much.
These eight steps are a basic framework of what you need to do to create an effective sales funnel for your online courses. Not all first sales funnels are perfect, so it’s important to be patient and constantly reevaluate your strategies. You can find success in many different ways!
If you want to have a strong and effective sales funnel but feel unsure where to start, you can get a ready-made custom sales funnel template from Pro Speaker Funnels. Contact us today to find out more!