As an author, your work doesn’t end once you finish writing your book. Besides getting your editor to approve it and contacting a publishing house to make the copies, you will also have to think about the most effective way to promote your book to the public.
If you don’t know the first thing about marketing your book, you will have a difficult time generating leads and hauling in the profit you deserve in exchange for all your hard work. One essential way to solve your problem is through the use of sales funnels.
Whether you develop your own solutions or opt to use ready-made funnels, it’s up to you how you want to go about promoting your book and convincing interested readers to buy it. Keep reading below to find out more about sales funnels and some ideas to help drive your profit.
What Is a Sales Funnel?
A sales funnel works to generate the leads you want and get your name out there to become more recognized alongside well-known authors. It gives you the chance to advertise your books further to the same audience once you release future work.
Using a sales funnel requires you to go through several trial and error methods until you find the perfect one that will work for you. You will want to make sure that the plan you choose is feasible and long-lasting so that you won’t have to spend time changing your tactics and learning it each time.
Sales Funnel Ideas You Can Try as an Author
You Could Offer Free Books
There is a popular sales funnel method that allows you to send readers a free book—so long as they take care of the shipping charges. After your prospect takes the bait, you have the power to provide them with a one-time deal or several offers to keep them hooked!
The goal of giving away free books is to keep the readers looking forward to your offers after each book you send. These can be in the form of delivering a collection of books, coaching or consulting sessions, teaching courses, or anything you’re good at doing!
You Could Promote Good Deals
Another exciting sales funnel idea you may want to consider is encouraging your customers to seek what you’re offering because it comes with a limited timeframe to claim them. It usually involves one-time offer deals, so if your readers don’t grab the chance now, they will regret it when it’s gone.
It happens after a buyer gives in and purchases your latest book, and you present them with your upsell. It can be an e-guide, a bundle of books, a video course, a coaching course, or more.
You Could Manage a Newsletter
When you want your readers to stay within the radar and wait for your updates, you should launch an email newsletter to give them something to look forward to. You can depend on a sales funnel that involves thinking of cool ways to boost the subscription.
You could give your loyal readers a few chapters of your recent book or send them an old book for free. Another way to get their attention is to offer them bonus content, which they can’t find anywhere else on the internet, to make them feel special. Once they take the bait and acquire your book, it’s time to provide a special deal, such as the full version of the book or a discount on your other work!
There are many ways to market your books using sales funnels. Whatever you decide to incorporate into your marketing strategy will depend on what will work best for you. As an author, it’s important to target the right audience who you know will benefit not only from the book you’re releasing, but the upsells that come with it afterward. If you can’t develop your own sales funnel, you can always utilize a sales funnel template to provide you convenience and faster outcomes.
Are you looking to purchase funnels for authors so that you won’t have to struggle with it anymore? Pro Speaker Funnels delivers effective marketing funnels for our clients in need. Get in touch with us today to find out how it works!