Whether you have spoken for a long time or recently started, a speaker page is vital in growing your brand. While you need to employ other strategies to increase your reach, a speaker page should be in place to ensure interested individuals can present you with speaking opportunities.
If you have yet to set up a speaker page, keep the following tips in mind to ensure you create the best speaker page possible:
1. Create a Stunning Headline
The first thing that people will see when they enter your speaker page is the headline. For that reason, it should be as interesting, engaging, and stunning as possible.
To create such a headline, all you need to do is think like a marketer. Use the tactics they use to sell products, and apply them to your speaker page headline. Your speaker page is essentially a way to sell your services. You should be selling yourself as a great speaker with the headlines.
2. Upload a Promotional Video
Videos are incredibly effective at sharing information while keeping things interesting. Our eyes are more by motion, so your speaker page should include a promotional video. With a promotional video, you can showcase your career’s best moments and show off the value you offer to the audience.
That said, not just any DIY promo video is going to work. It has to be professionally made to ensure a quality finished product. The video must also showcase exactly how your services can solve issues as a speaker. It should also engage and keep the viewer’s eyes glued to the screen. Finally, it should leave the viewer wanting to know more and give them a reason to reach out to you.
3. Include an “About Me” Section
An “About Me” section on a speaker page is vital for letting people know more about you. This is vital for a few reasons. First, people want to know precisely what you do and what you talk about. Second, they want to gauge this section against other speakers and see your unique characteristics. Essentially, it is there to let them see if you are the right fit for their needs.
When you are writing out the “About Me” section, be sure to limit yourself to only three paragraphs, but do not make the mistake of writing about yourself. Despite the name “About Me,” such a section more so focuses on your ability to satisfy the audience’s needs. In other words, you should be writing how you, as the speaker, can understand the audience’s problem, how you can offer a solution, and how unique you are!
Other than what we have already shared, there are a few other tips you can implement. For example, you can share full-length videos of some of your best speaking events, and you can even talk about popular topics that you have tackled. This way, you can ensure that anyone stumbling onto your page will quickly learn about you and become interested in what you have to offer. Before you know it, you will find individuals looking to book you for your speaking skills!
Pro Speaker Funnels offers tried and tested speaker marketing funnels in the US to help professionals sell education, coaching, and more. Work with us today and get the best marketing funnels for speakers to boost your business.